Living Working and Shifting during the Pandemic
This pandemic has been a challenge, an unimageable hurdle, for the world and a devastating disaster for small business owners and entrepreneurs a like. Everyone, entrepreneurs and business owners walked into 2020, with new goals, products, outlooks, hopes, dreams, and ideas, that they positioned in 2019, determined to make this decade one to remember. And I Founder and CEO of LumiBloom was no different!
What we didn’t realize is the first year was starting off with a pop QUIZZZ... to say the least; A test...a hurdle that no one prepared for, and survival for some depends on how quickly and efficiently we are able to pivot... adapt... and adjust. A concept I learned and came to appreciate after hearing Tyra Banks speak at a QuickBooks event a few years back. Pivoting in business is being able to evolve and rethink your game plan, and transitioning when needed. It requires you to be present, and knowledgeable about your market, products, and capacity... BUT most importantly to have the courage, and confidence to SHIFT.
Days before the new LumiBloom site was scheduled to go live, and LumiLife Network was to premiere the nation began to close down! As it was happening, like you, I didn’t know what it meant or what to think, but one thing I was clear about the last thing my customer was going to be concerned with was buying a $300 weave. Especially once it became clear we weren’t going anywhere including the hair salons, for a while.
What did that mean for LumiBloom?
It meant we had to lean in on our new wellness line, and hold off on non-essential products. Our wellness line enables us to market to a broader demographic, however it was one that we had not marketed to... YET!
However, our goal is to provide women with the best products, that supports and prioritizes their wellness, confidence, and well-being. So, I went back to work, started researching products to help support our customer while we all try to manage and navigate COVID! Being high risk myself, as a sever asthmatic, I knew the first thing was to think how
can we combat and protect ourselves from the virus. Therein lies our first covid product, our CBD Hand Sanitizer, a product that is FDA Approved, anti-viral and anti-bacterial, best of all leaves your hands feeling soft and moisturized. OH, AND DID I MENTION, it was named People.com “Product of Choice”!! Then our Immunity system, came next, it is a CBD tincture and capsules which is formulated with CBD, vitamins C, B, E, and zinc the essentials needed to help support your immune system. These are just a few products that were create and brought to market due to shifting. To read more about them, check out LumiBloom blogs.
GIRL BOSS TIP
Part of being an Entrepreneur is taking risk, trusting your gut, and creating opportunities! If you are finding yourself in a position where what you were doing before isn't working now, or is fizzling out, think about your next move, try to get one step ahead... It may be time to shift (transition)!
I’m not sure what the rest of this decade is going to provide, all I can say is keep putting one foot in front of the other and never be afraid to PIVOT and transition.